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"Elka worked with me to create a unique and strong identity for my jewelry business. I consistently receive compliments on my website and business cards. I highly recommend Elka to all my colleagues." — Jewelry Designer |
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My aim is to empower the magic that dwells within you to find form and expression in the world. To that end, I offer coaching, consulting and creative services for you and your business. Mine is a synergistic practice built on three disciplines: brand consulting, coaching and hypnotherapy. There's a lot under the hood for each of these skill sets, so let's take them one at a time. (You can also cut to the chase and see my results.) * * * brand consultingIf you're a business owner or your career advancement hinges on the way you "package" yourself, then you're probably already familiar with the concept of branding. Most people, when they think of branding, make a leap straight to "logo". A logo may be part of a branding solution... but a logo itself is not a brand. A brand is like soul DNA. It's what people recognize you for. It's where the you of you meets the world. It's the essence of your business. Or its energy signature. One formula (if you're into that kind of thing) is this: brand = (values + mission) x execution
Now, the execution piece is important for two reasons. 1) You can talk all you want about what's important to you and what you stand for and what you're up to. But if you are not executing your business or personal mission in harmony with your values, then your brand will be off. It won't resonate. It will fail. 2) Execution — that is, the delivery of your products and services — involves a customer, an audience. Someone else. And that someone else is the true arbiter of your brand. If you say your brand is one thing, but your customer says its something else, then guess what. You're wrong. Your brand lives at the interaction between self and other. That's why it's so important to take charge of you branding. If you don't drive the expression of your own or your business' soul DNA, then other people will! That's where I come in. * * * I mirror back to you the resonance of your business or your persona. I couple a refined intuition with a protocol for creative inquiry to conjure insight, words and images that capture and express your essence. See my results.
* * * Let's talk about how brand consulting can make a huge difference in your business or personal presentation. Book your free consultation now! |
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©2008 Elka Vera, CHT (A.C.H.E Cert#405-251) | (650) 575-3799 | San Francisco + Peninsula |
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