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The Consultant

Situation:
When Gayle Roberts was ready to launch her consulting practice, she required a brand identity and materials to communicate her value proposition to her target market: Bay Area-based nonprofits in need of fundraising expertise.

Solution:
Throughout the branding process, our focus was on simplicity — simple look, simple message, simple media tools. The virtues of simplicity are many — scalability, durability, clarity. It's the secret behind powerful communications. We opted for a concise type treatment of Gayle's name, a succinct consultant's "job description," and a tagline that works on many levels. A core color, magenta, ties together Gayle's collateral, website and blog.

Results:
Beyond the praise her new look garnered and the notice her blog secured, Gayle's commitment to her brand essence helped her establish a strong leadership position in the nonprofit community. Not only was her effectiveness rewarded with professional kudos, it also helped her secure a choice director-level position when our coaching clarified it was time to make another career transition — to put her expertise to work from within an organization that resonated deeply with her personal mission.

Let's talk about how brand consulting can make a huge difference in your business or personal presentation. Book your free consultation now!